Yankee Group: The Truth About Mobile Broadband

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The Truth About Mobile Broadband

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Description

Lies, Damned Lies and Statistics

Mark Twain suggested there are three kinds of lies: lies, damned lies and statistics. Here we will use statistics to uncover some important truths about mobile broadband (MBB). This report complements Yankee Group’s April 2009 Report, “Mobile Broadband Can Dodge the Gutter,” in which we advise service providers on sustainable MBB differentiation strategies. In this report, we take a more quantitative approach. We examine recent market statistics relating to MBB demand, user profiles and traffic patterns. This data provides answers to some important questions:
• How big is the MBB market, and how much larger can it become?
• Which customer segments will drive demand, and what will their usage profiles look like?
• Will MBB cannibalize or complement land-line broadband (BB) services?

Methodology

For this report, we review market data relating to MBB adoption and usage in Europe. This includes information from mobile network operators (MNOs), such as Orange, Vodafone and Telefonica O2, as well as some land-line providers, such as Telekom Austria. We also analyze market data from several industry regulators, including Ofcom (U.K.), NPT (Norway), Anacom (Portugal) and ComReg (Ireland). We also leverage Yankee Group’s market forecasts, in particular the September 2009 edition of our EMEA Mobile Forecast.

What Is MBB?

When discussing MBB, definitions are extremely important, but various definitions currently abound. In the context of this report, we define MBB as the use of data cards, USB modems or embedded wireless to connect via laptop or netbook devices. We exclude access via mobile handsets, smartphones or other pocketable devices.

Keywords

Mobile, broadband, truth, traffic, revenue, consumer

Pages
Publish Date & Author(s)

by Declan Lonergan, Vice President
6 pages
October 2009